The global Kefir Market accounted for US$ 1,374.2 Mn in 2018 and is expected to grow at a CAGR of 5.8% during the forecast period 2019 – 2027, to account for US$ 2,258.5 Mn by 2027.

Surge in demand of kefir in the food application is projected to escalate the kefir market at a CAGR of 2.3%
Under the material segment, the milk segment accounted for the largest share in the global kefir market. Kefir is a fermented, cultured milk drink, which is similar to yogurt – but a drink with a sour taste. Kefir is rich in probiotic bacteria and is a good source of calcium. The method of kefir production is one of the main differences between kefir and yogurt. Traditional milk kefir uses kefir grains and whole cow’s milk, goat’s milk, sheep’s milk or coconut milk, as well as from soy and rice milk alternatives. Kefir grains are not grains but are small gelatinous beads that look like grains that contain a variety of bacteria and yeasts. The rich nutritional profile of milk used in the production of kefir has been responsible for the increasing inclination of the consumers towards the milk kefir and is projected to be growing over the coming years
The market for global kefir is concentrated with some very well-established players. Some of the key players in the global kefir market include Bakoma Sp. z o. o., Best of Farms LLC, Biotiful Dairy Ltd, Danone S.A., Hain Celestial, Krasnystaw OSM, Les produits de marque Liberté inc., Lifeway Foods, Inc., Nestle S.A., and Valio among others.